Offices of the “loft” format: old plants for progressive businessmen

20.03.2015
   Up to now representatives of the creative intellectuals were considered the anchor tenants of the premises in old industrial buildings. Workshops of artists and designers, platforms for creative meetings and lectures, bohemian bars and small restaurants became a driving force of renovation of industrial zones. Now offices of the small companies, which are also connected with the world of creative bohemia, gradually join them. Large tenants in premises of the former factories look a little alienly so far, however, according to experts, offices of the loft format are also very interesting to them. What are the pluses and the minuses of the loft office, and for what tenants this format can be most convenient – journalists of the Urban Look portal asked these and other questions to experts of the market of real estate.
     What is the fundamental difference between business centers of the “loft” format and usual offices? 
   Nikolai Milovidov, the cofounder and chief architect of UNK project bureau:” From my point of view, the difference is generally image-building. The word "loft" added to the name of the business center allows positioning the place as more "advanced" with history and the atmosphere. The atmosphere is the most valuable that well-organized "loft" business center can give to the tenants. All the more, the redevelopment of industrial territories in the presence of competent and creative designers opens very ample opportunities not only in respect of design of former factory bulks, but also the interesting organization of surrounding environment.”
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