The architects faced the challenge of creating a compact and high-tech city show room for a prestigious car brand, where a potential buyer can evaluate all models of the brand in a wide variety of modifications. The show room should be a platform to exchange ideas and conduct lectures and master classes in cooperation with leading research centres and companies engaged in technology development.
The main idea was to make an interior without design, while conveying the quality and a prestigious look. In a nearly monochrome office everything is built only on textures - leather, soft carpets, polished surfaces. The client should be focused mainly on the cars, which are shown on huge screens. For this, the most advanced technological solutions were applied – screens with the maximum resolution, high level of colour reproduction and rendition as well as high-quality sound.